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Sponsored Content Benchmark Report 2022

Pressboard by impact.com is leveraged by the largest publishers and brands in the world. From January to December 2022, we analyzed over 11,744 pieces of branded content from 465 publications, read by more than 100 million people.

We've compiled the results for you in this 2022 Pressboard Sponsored Content Benchmark Report. 

How do your stories measure up?

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In this report, discover:

  • How sponsored content campaigns performed throughout 2022

  • Metrics such as conversion rates, article reads by month, and average reads per story

  • The highest performing stories of the year by brand and publisher

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