5 brands in Australia winning with affiliate partnerships—and the right management platform
When paired with a comprehensive partnership management platform like impact.com, affiliate partnerships can open surprising new doors for growth.
A comprehensive study into Australian consumer behaviour in 2022 revealed impressive statistics:
- Online spending skyrocketed to AU$62.3 billion
- The country's eCommerce industry grew nearly 9% to reach AUS$47 billion.
- 30% of eCommerce businesses reported significant changes in revenue
A study into affiliate partnerships in Australia revealed:
- Brands increased their budget by 69% for this platform
- Achieving an average rating of 7.8/10 for delivering a ROI
- Brands and agencies leveraged the influential power of affiliate partners to their programme monthly by 83%
Stories from top brands in Australia show you how the right partnership management platform powers affiliate partnership growth
LVLY blossoms with partnership and achieves 127% revenue growth year-over-year
- Connect and foster relationships with new publishers
- Manage diverse partner types
- Customise and individualise contracts and terms
- Track partner performance for growth
Moving to impact.com allowed LVLY to weed out many manual and time-consuming tasks. When the team put greater focus on executing its affiliate marketing strategy, the brand reached the following:
Sephora glows up its partnerships and triples revenue
- Streamlined partner approval and contract setup helped to save time by eliminating manual processes.
- Comprehensive discovery tools supported the expansion of quick partnerships.
- Flexible contracting tools allowed the team to customise and fine-tune each contract.
- In-depth reporting and data allowed for quicker optimisation and segment performance.
A fragmented network of affiliate channels caused the Sephora team to lose time and resources due to the lack of customisation, payment confusion, and overlapping affiliates. The team gained access to the following features for partnership growth through impact.com.
With the help of impact.com’s powerful platform, Sephora found great success:
The LVLY team needed a centralised, efficient way to automate partnership management tasks. The impact.com platform introduced the team to a user-friendly dashboard that helped:
Zero Co cleaned up its partnership management and achieved a 1,699% monthly return on ad spend (ROAS)
- Diversified its partner mix, reducing customer acquisition costs
- Streamlined the recruitment and onboarding process
- Improved partner contracting and eliminated time-consuming tasks
- Optimised partner performance with insights from reporting
With impact.com's partnership platform, Zero Co scaled up and achieved impressive results:
Partnerships were the perfect solution to help the brand build trust, spread awareness, and grow a thriving community. Zero Co chose impact.com as the ideal management platform to streamline and manage the different touchpoints of the partnership life cycle.
With impact.com's platform, Zero Co successfully:
Booktopia expands its library of partners and gains 38% more revenue
- Creating one-on-one partnerships with influencers, celebrities, book clubs, and passionate book lovers.
- Incentivising authors to use social media to drive sales through its Author Royalty Club.
- Restructuring commissions to reward partners based on contributions to the purchase funnel.
- Expand commerce content activities using QR codes, links, and promo codes.
The freedom to experiment and optimise its partnership program allowed Booktopia:
The impact.com automation and flexibility helped Booktopia’s team nurture new partners, ideas, and relationships to propel new partnerships' revenue. The team implemented the following winning partnership strategies:
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Big Red Group enjoys a thrilling 117% ROAS increase by boosting topline growth with partnerships
- Tools to discover, recruit, track, and optimise partnership efforts
- Full visibility into the customer journey and access to an array of community-driven partner types.
- Multi-level commissioning, deduplication, and cross-channel conversion tracking
With impact.com's platform, BRG enjoyed:
The brand has a unique market of customers that search for trusted opinions and reviews before making an exhilarating experience purchase—amplifying the need to tap into a diverse partner mix. impact.com's platform provided BRG with:
