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If you’re a publisher with an established commerce content program, you want to continue to grow this revenue stream. Aside from creating more content, you can also take certain steps to optimize your current catalog. See how.
Are you a brand or advertiser? Click here
In this article you'll discover how to:
Find the traffic sources that drive sales
Double down on the articles and products that convert your audience
Choose your brand partners wisely
Generate links from the highest commission networks
Repair broken links in your content
Content monetization is changing fast for publishers. Many turn to commerce content as a targeted, user-friendly way to optimize their current affiliate marketing programs and maximize their earnings. Others are still at the beginning of their commerce content maturation journey.
If your publication has already established a program, you may want to focus on scaling and increasing revenue. While growth is important, you also have opportunities to earn more commissions with your existing content catalog.
1. Find the traffic sources driving sales
Brands consider attribution analysis a vital part of their online strategy—and you should, too.
Learn to understand the consumer journey from start to finish, paying special attention to the traffic sources that produce high-conversion traffic. You want to find the channels and audiences that bring in the most revenue, then replicate that success across your current catalog.
Let your findings influence your content amplification strategy. Understand which acquisition channels you should invest in to get more engagement and higher conversion rates.
2. Double down on the articles and products that convert your audience
Not all articles or products are created equal. Your data is key to discovering exactly what kind of content and products convert your audience.
Unfortunately, you may face challenges accessing this data. Significant insights often remain undiscovered—siloed off across multiple affiliate networks and platforms. You may find manually consolidating the data a time-consuming and wasteful process that’s prone to error.
If you want to reap the benefits of data consolidation, use an automated solution to unify your reports across platforms. This allows you to see precisely how your articles perform without the time waste or potential for mistakes.
Once you understand what kind of content and products your audience loves, repeat your successes. Treat high-converting articles as a model for your other catalog. If you identify top-selling products, find more places where these products naturally fit or promote other products in that category.
Allow the data to guide your strategy, and increased revenue will follow.
3. Choose your brand partners wisely
As affiliate marketing programs become more popular, publishers continue to have a growing pool of potential brands and products to promote within their articles. But are you selecting brand partners that will maximize your revenue?
Always check the specs of the product and the brand before incorporating them into your content, paying close attention to earnings per click (EPC) and conversion rate. Let these stats guide you to ensure you drive the most revenue from your links.
You can also identify high-value brands by looking for:
- Low order return rates (RR)
- High average order value (AOV)
- High customer lifetime value (CLV)
- Above average conversion rates (CVR)
As always, your audience should take center stage. Identify relevant brands and products that your audience will love, and they’ll reward you with higher conversion rates and further trust in your publication.
4. Generate links from the highest commission networks
Do you promote products from multiple affiliate networks? If not, you’re likely missing out on opportunities to maximize commissions.
Often the same brands and products are available across multiple networks. Before creating an affiliate link, compare the commissions for a product across different networks. Make this a standard part of your content creation process and revisit links in your most popular articles.
However, manually logging into each network to compare commissions can be tedious. Solutions like Trackonomics by impact.com’s publisher extension automatically identify the network with the best commission rates. This allows you to easily and efficiently maximize your existing profitability.
5. Repair broken links in your content
Publishers lose thousands of dollars every month to link rot—affiliate links that push to out-of-stock products or 404 errors. Regularly review your pages for expired and broken links. It’s often overlooked, but a quick win.
Updating rotten links can help you generate continuous revenue from articles long after publication. Continually repairing these links can be a heavy lift for publishers.
If resources are tight and you must manually fix rotten links, prioritize your most popular content. This way, your efforts have the biggest impact on your audience and revenue.
Automated solutions offer the most ideal strategy for tackling link rot. The Trackonomics Link Scanner, part of the impact.com for Publishers suite, automatically finds and repairs rotten links. This ensures no clicks go to waste, and you can squeeze the most revenue out of your existing catalog.
Maximize your commerce content revenue with the power of automation
Commerce content presents a growing revenue stream for publishers. Still, there are ways to earn even more commissions. Advances in affiliate marketing automation offer you opportunities to boost profits from each article. The impact.com for Publishers suite equips you with cutting-edge tools to make your program the best it can be.
Request a demo to see how automation can help you scale and optimize your program.
