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Your ultimate blog post:

How to manage the full lifecycle of influencers

It's time to take your influencer marketing and transform it into an influencer partnership program. What's it take to do that? Going beyond recruitment and onboarding to full life cycle influencer relationship management. 

In this blog, you'll learn:

• What it takes to manage influencers throughout the 4 stages. 

• How Bowlero’s influencer program saw more than 4.4m impressions using impact.com's strategy and platform.

 Read time: 5 mins

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ENGAGE

Your influencers are active, but not yet productive. Let’s get this party started.

1. ASSIST. Work together to continually set achievable goals for their performance. Keep them in the know by sending your latest oers, content, and products.

2. COLLABORATE. Receive influencers’ content proposals, go back and forth until approved, and record their proof of post – all in one platform.

3. DISTRIBUTE. Treat Impact's Ads Manager as your content library/system of record for influencer posts. Browse and select creatives for widespread distribution.

4. NURTURE. Add your influencers to a drip campaign to keep your campaign top of mind.

5. RE-ENGAGE. Set alert logic that warns you if an influencer’s performance dips. Trigger automated, personalized messaging and oers for your stalled partners.

DISCOVER

Assemble your squad. Pinpoint the influencers whose personal DISCOVER brands align with your professional goals.

1. QUERY. Scan a partner universe of 7M+ global partners.

2. ENHANCE. Consider prospects’ content, geography, reach, demo, interest, and even your competitors’ use of them. 

3. DISCERN. Filter by influencer audience quality, based on risk assessments of fake followers and low-quality engagement.

4. PINPOINT. Target partners whose posts include the right keywords, tags, and topics.

5. ORGANIZE. Sort influencers by any of our 100+ data points to group and manage similar partners together. 

RECRUIT

You found influencers you want to work with – now reach out and get them interested too.

1. DIRECT MESSAGE. Once you’ve segmented your target lists, put them in tailored email workflows and message them all at once.

2. PERSONALIZE. Relate to your influencers personally – use dynamic fields to call them by name and refer to their social handles or websites.

3. KEEP A PULSE. Take a holistic view of your recruitment pipeline and drill down to see precisely what’s working and what areas need attention.

4. COURT. It can take several emails to earn a response from a prospective influencer. Automate your persistence with a drip campaign.

5. SCREEN. Once they respond, use Review Mode to ensure that their content is compliant with your style and values.

ONBOARD

You and your influencers both swiped right. Time to set yourselves up for success.

1. INTEGRATE. Send influencers your unique sign-up link. They can create an account or connect through the social platforms they use regularly with Single Sign-On.

2. SUPPORT. We know you care about your influencers' user experience Make it as smooth as possible with a mobile-optimized user experience.

3. NEGOTIATE. Decide your terms together. Handle negotiations on your partnership platform, where both you and your partner can see a full history.

4. CONTRACT. Establish influencers' electronic contracts, including payouts across any payment model (CPA, CPC, etc.). Set greater rewards for partners driving higher volumes, new customers, or high-margin products.

5. FOLLOW. Set up your influencers with tracking links or unique promo codes to measure the incremental contributions they deliver to your customers' journeys.