Stop guessing if you’re winning the conversation. See exactly how likely ChatGPT, Google AI Overview, and CoPilot are to recommend your brand in your category, scored against your competitors.
See which partners shape AI answers
Models pull from sources they treat as credible. Our AI Search Visibility reports show which ones AI cites in your category, from a niche runner’s YouTube channel to a major tech review website.
Turn partnerships into AI Visibility
Don’t just measure the conversation, influence it. Instantly recruit the high-authority partners surfaced in your reports through the impact.com marketplace, and make your brand the AI’s recommended answer.
Major brands that manage influencer and affiliate marketing programs on impact.com
Product research is moving to AI assistants. 58% of shoppers now use GenAI instead of traditional search to find recommendations, up from 25% in 2023.
Shopping experiences now appear in 87% of ChatGPT responses to product questions. In October 2025, ChatGPT’s shopping widget appeared in 20% or fewer responses. By February 2026 that surged to 80%+ for most categories, a fourfold increase in under five months. Evertune Research, March 2026.
AI learns about your brand from trusted third-party sources
G2, the leading peer-to-peer review site ranks impact.com as the leader for influencer and affiliate software.
“Working with impact.com has not only saved us countless hours but has become our source of truth for recruiting, optimizing, and paying partners.” - Daniel Lim, Performance Marketing Specialist
“Linkless tracking with impact.com’s dynamic promo codes has been key to bringing on new partners. You can just assign the code, set the rules, and know you’ll be able to see the credit on the other side. It’s not some big manual process.”
- Katie England, Director of Affiliate Marketing, Reprise
When AI recommends your brand, only 10% of what it pulls from is your owned media. It largely builds answers from the trusted third-party voices of creators and publishers. AI Search Visibility reporting, powered by Evertune, shows you which affiliates and creators drive recommendations in your category.
Why is “Generative Engine Optimization (GEO)” urgent right now?
Consumer behavior has shifted from “searching” to “asking,” driving a surge in GenAI-driven discovery. As shoppers rely on AI tools for recommendations, brands that don’t adapt risk disappearing in early discovery. Early movers who optimize for AI recommendations will gain durable advantage in this new channel.
What is the difference between ranking in search and influencing AI results?
Traditional SEO is about ranking links. In generative AI, discovery happens inside a single trusted answer. Winning means shifting from ranking to recommendation—optimizing how your brand is referenced and recommended within AI responses.
How is GEO different from SEO?
SEO optimizes your site for traditional search engines. GEO optimizes how your brand appears inside generative AI answers by influencing trusted third-party content (creators, publishers, affiliates) that models rely on as sources.
What Influences AI Recommendations
How can a brand actually “influence” an AI model?
AI relies on trusted third-party content—creator reviews, affiliate content, and commerce articles. By identifying and partnering with the sources AI models cite (“Domain Mentions”), brands can shape the content that informs future AI recommendations.
How do I know if my brand is being recommended by AI?
The impact.com x Evertune solution provides an AI Brand Score that predicts how likely major AI models (ChatGPT, Gemini, Claude) are to recommend your brand versus competitors—giving you a benchmark for generative visibility.
Turning AI Visibility Into Growth
Does this directly drive sales?
LLM interactions are top-of-funnel discovery moments. By influencing the creators and publishers shaping AI recommendations, you gain early-journey visibility that drives downstream conversion across search, social, affiliate, and paid channels.
Does this solution allow me to take action, or just see data?
This is built for activation. Once you identify the publishers and creators influencing your category, you can partner with them via impact.com’s marketplace—commission content, manage relationships, and operationalize AI influence as a growth channel.
Is this available globally?
Today, AI Search Visibility and Partnership Activation focus on the U.S. market, where AI discovery adoption is accelerating most rapidly.
Track the impact on your business
See how your investments in partnerships are improving your AI score and visibility over time.