Free downloadable ebook

The publisher's guide to scaling a branded content program

The branded content market has never been more competitive for publishers. However, with the right tools and strategies, any publisher can maximize this revenue stream and create a stand-out client experience.

This ebook explores how branded content departments can scale with limited budgets and resources. Gain insight from some of the world’s top publishers, including NBC News Brand Studio, Outside Inc., The Washington Post, and more.

In this guide, discover how to:

• Overcome common challenges more effectively
• Use data to build a stronger program
• Optimize your campaign promotion channels

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