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Ultimate guide to
partnership marketing
Sales and marketing used to be the keys to business growth. However, consumer behavior has changed. Traditional channels no longer work. You need an innovative, more trustworthy solution. Partnership marketing introduces one brand to another brand’s customers. This mutually benefits both brands through revenue growth, increased brand awareness, and more.
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Whether you’ve never heard of partnerships before, or if you’ve studied up and want to help your enterprise get a program off the ground, this ultimate guide covers the fundamentals and best practices you can use, including:
How partnership marketing works
Partnerships success stories
Choosing the perfect partnership management platform and why it matters
How an affiliate program works and how to get started